ADFOUNDRY / ACADEMYSelf-paced · version 1.0.0

Learn / make / check / lock

Make one honest
15-second ad.

A first-time learner independently plans, generates, edits, reviews, and exports one honest 15-second vertical ad while retaining reusable source artifacts and a cost receipt.

Start with A0

The curriculum

Build the ad in public-proof-sized pieces.

Every module ends in an artifact you own. No account, prompt archive, or hidden tool requirement.

  1. A0First win: one five-second product shotGenerate, inspect, and save one usable five-second product shot plus its exact prompt and cost record.35 min →
  2. A1Offer, audience, and evidenceCreate a factual creative brief that names one audience, one offer, one proof boundary, one call to action, and one platform.50 min →
  3. A2Hook and 15-second story clockWrite a timecoded 15-second script whose opening promise, visible changes, payoff, and call to action agree.45 min →
  4. A3Brand assets and reference rolesBuild a rights-aware reference-role sheet with clean product, character, environment, and style inputs capped at eight active references.45 min →
  5. A4Look, continuity, and shot designCreate a compact style sheet and shot list with intentional camera emotion, composition, lighting, motion, and continuity locks.55 min →
  6. A5Provider-neutral generation promptsProduce a versioned prompt pack that can move between supported video tools without losing intent, constraints, or continuity.60 min →
  7. A6Sound, captions, and the editAssemble the generated shots into a clear 15-second cut with voice-first sound, intentional effects, readable captions, and measured loudness.75 min →
  8. A7Review, diagnose, and repairProduce an evidence-based verdict across technical, craft, brand, and honesty dimensions, then perform one bounded repair.50 min →
  9. A8Export, publish safely, and learnExport an approved 9:16 ad with provenance, disclosure, cost, pending-approval publishing, and a one-variable measurement plan.60 min →