ADFOUNDRY / ACADEMYCourse map

A1 · 50 minutes

Offer, audience, and evidence

Outcome: Create a factual creative brief that names one audience, one offer, one proof boundary, one call to action, and one platform.

Objectives

  • Separate customer evidence from assumptions and decorative marketing language.
  • Choose one audience situation, one honest offer, and one observable call to action.
  • Record official or first-party sources with the claim each source actually supports.

Learn one thing

Research before persuasion

A brief becomes trustworthy when each factual statement points to saved evidence and uncertain beliefs are labeled as hypotheses rather than quietly promoted to facts.

Choose: Choose the three facts the ad truly needs and source only those.
One audience moment

An audience is not a demographic cloud. It is a person in a recognizable situation with a specific friction, desire, and next step the offer can genuinely address.

Choose: Write one before-state and one desired after-state without guaranteeing a result.
Proof boundary

Evidence gives permission for a bounded claim, not every nearby implication. A proof boundary names what the source does not establish so the script cannot overreach later.

Choose: List at least one tempting claim you will not make.

Make the artifact

  1. Collect primary facts

    Open the product's official materials and save only the facts required to explain the offer accurately.

    Check: Every factual row has a source, date, and support note.
  2. Name the audience moment

    Describe one person, current situation, friction or desire, and decision without guessing private traits.

    Check: The audience description could guide a specific visual choice.
  3. Bound the promise

    Write the offer, available proof, unsupported claims to exclude, and one truthful call to action.

    Check: The CTA does not imply scarcity, endorsement, or a guaranteed result.
  4. Lock the brief

    Assign a stable campaign ID and save the completed creative brief as valid JSON beside the research receipts.

    Check: No placeholder text remains in required brief fields.

Copy, then customize

Prompt skeleton

Act as a skeptical creative-brief editor. Using only the FACTS and SOURCES I paste, return: (1) one audience situation, (2) one pain or desire, (3) the exact offer, (4) claims directly supported by each source, (5) tempting claims that remain unsupported, and (6) one observable CTA. Mark every inference as HYPOTHESIS. Do not invent customer quotes, results, urgency, endorsements, prices, or product capabilities. FACTS: [paste]. SOURCES WITH CHECKED DATES: [paste].

Do not paste customer personal data, private business records, credentials, health details, or unlicensed testimonials into a hosted assistant.

Tools, clearly labeled

Local plain-text fileslocal · beginnerCompleting the supplied Markdown and JSON worksheets without a cloud accountAffiliate: no · Official site ↗Google Docsfree · beginnerDrafting and sharing a creative brief from the supplied templateAffiliate: no · Official site ↗

Downloads

Check / lock

Pass when a skeptical reader can distinguish facts, hypotheses, proof limits, and the single requested action.

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