ADFOUNDRY / ACADEMYCourse map

A0 · 35 minutes

First win: one five-second product shot

Outcome: Generate, inspect, and save one usable five-second product shot plus its exact prompt and cost record.

Objectives

  • Reduce a large ad idea to one visible subject, one action, and one camera move.
  • Complete a smallest viable generation without spending through repeated unguided retries.
  • Save the output, prompt, settings, rights notes, and cost mode as one reproducible artifact.

Learn one thing

Smallest viable shot

A first generation is a systems check, not a masterpiece. One subject, one action, one setting, and one camera instruction make failure easy to diagnose.

Choose: Choose the single product behavior the viewer must notice.
Done has a receipt

A clip is not reusable when its prompt, provider label, source rights, and attempt cost are missing. Saving those facts turns luck into a repeatable starting point.

Choose: Set a two-attempt ceiling before opening a generator.

Make the artifact

  1. Choose the proof object

    Select one product you may depict and write the single visible feature the shot must preserve.

    Check: The feature can be judged from a paused frame.
  2. Set the boundary

    Choose a five-second duration, one action, one camera move, and a maximum of two paid attempts.

    Check: No second subject, scene change, or sales claim remains.
  3. Generate once

    Fill the copyable prompt, submit it with only the product reference, and save the returned clip without publishing it.

    Check: The saved filename includes the project, shot, and attempt IDs.
  4. Inspect and lock

    Watch at full speed and frame by frame, score the rubric, then save the exact prompt and cost receipt beside the clip.

    Check: A future editor could identify how the clip was made.

Copy, then customize

Prompt skeleton

Create one 5-second product shot. SUBJECT: [product and only verified visible traits]. ACTION: [one continuous physical change]. CAMERA: [one framing] with [one motion trajectory]. ENVIRONMENT: [simple place]. LIGHT: [direction and quality]. SOUND: no generated music; [one natural sound or silence]. Preserve [reference role and locked traits]. Exclude extra text, logos not in the reference, people, scene cuts, unsupported product claims, and abrupt shape changes.

Do not depict a real person, trademark, testimonial, regulated benefit, or product capability without permission and evidence.

Tools, clearly labeled

Google Veometered · intermediateShort generated video shots with explicit aspect-ratio and reference controlsAffiliate: no · Official site ↗Runway Gen-4 Videosubscription · beginnerImage-led short video generation with common social aspect ratiosAffiliate: no · Official site ↗

Downloads

Check / lock

Pass when the product remains recognizable and the complete generation receipt is stored beside the clip.

Rubric — 0 / 6